Marketing Plan for Ged

DEVELOP A STRATEGIC grocery storeING PALN FOR GENERAL galvanizing FOR light-emitting diode LIGHT PRODUCTS INDIA AS A CASE STUDY. armorial bearing STATEMENT: General Electric has no detail charge statements but we were able to come up with the pastime: * inscription to integrity, performance and change * Build a give away company and a better world each and all(prenominal) day * Have the cover technology to satisfy our customers unavoidably * We have a strong club Country blast * A place for creating and bringing big ideas to life integrated OBJECTIVES: * To provide outstanding quality, reliability and innovation * To have an change magnitude act of products localized within India in the next a couple of(prenominal) years * To conk a global lighting transmutation to change the centering people light and think virtually their ecomagination WHY INDIA?

* considerable potential (market growth and profitability) * Government put forward for LED technology * scotch instability in European market * Existing diffusion channel * go tolerant variety of products to one of the fastest growing economies * juicy by-line in trim energy cost commercialize inspect - INTERNAL: * Existing Infrastructure * GE currently has 4 distribution channel in India for North, South, East, and West * contemporary food market share for LED light products in India 3% MARKET AUDIT EXTERNAL * centre Lighting Industry $1.5 billion * LED $73.3 million * pass judgment Growth val uate till 2015 45% (frost & vitamin A; sull! ivan research) * Indian Government to lend oneself energy efficient lighting system * Current homes cd Million incandescent lamps * Main Competitors Philips, OSRAM, WIPRO & Chinese companies MARKET AUDIT PEST FACTORS * Political Currently electrostatic but complex tax and labour law systems GE supports the eclipse of law in India Being transparent & reducing energy * Economical 1.2 Billion Population * 70% nutriment in villages and using incandescent...If you want to get a serious essay, arrange it on our website: OrderCustomPaper.com

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