Delta Airlines Plays Catch-Up

1. What business risks would Delta is fetching if it decided not to catch up with industry leaders in using IT to succeed a competitive advantage? Delta would f alone told female genital organ the industry and its customer expectations. If Deltas business processes were significantly uneconomical and futile compared with its competitors, it would lose business. Airline customers are typically operating under while constraints and pressures to catch passages and connections, and they do not want to be inconvenienced by inefficient and ineffective business processes.2. What competitive advantages can an airline gain by using DSS and EIS? An airline can use both DSSs and EISs to uncover areas where the companionship can create competitive advantages and perhaps first-mover advantages such as self-check in and printing boarding passes from home. First-mover advantages can be enormous and place an presidency in the position to significantly impact its market share. A fast-flyin g follower can also increase its market share by tagging onto the first-movers ideas. It also has the advantage of avoiding some of the mistakes or pitfalls that the first-mover might have made. Of course, a fast follower will only obtain a passing advantage, as many competitors will begin to implement the innovative IT system.3. What new(prenominal) industries could potentially benefit from the use of yield way systems? Al near all industries could benefit from the use of a yield management system. Like in health care industry for doctor visits and even the telecommunications industry for overlap modem services.4. How can American and United use customer information to gain a competitive? Both airlines used their innovative IT systems to gain worthy business intelligence into their customer information. They conceived and rolled out hugely victorious patronage flyer programs, which increased the likelihood that frequent business travelers, their most profitable customers, wo uld fly with them instead of with a competitor. Frequent flyer programs overtop sophisticated computer system to properly account for and manage the flight activity of millions of customers. Ultimately, frequent flyer programs became an entry barrier for the industrybecause all airline companies felt they could not compete for the best customers without having their own frequent flyer systems.5. What types of metrics would Delta executives want to see in a digital splashboard? Delta could use throughput and speed efficiency metrics to baseline and benchmark its gate and boarding applications. It could also use usability and customer satisfaction potence metrics to determine the satisfaction in its gate and boarding applications. The dashboard could also contain information on market pulse, customer service, and price drivers. It should also allow for sensitivity analysis, what-if analysis, and goal-seeking analysis.6. How could Delta use return chain management to improve its operations? Airline security is one of the hottest topics today. Delta could use bring home the bacon chain management to monitor luggage, scan bags, and detect bombs and other wild material. It could also create a more efficient and effective supply chain allowing the order to pass these savings onto the customer, while making the company more profitable.